“Winning at Wembley isn’t just a Promotion but a COMPLETE Sunderland Transformation here’s why…..
Why Sunderland Must Embrace the Challenge of Promotion—Despite the Risks
It’s often called the richest game in football—and with good reason. But as the Championship play-off final approaches, many are asking: is promotion really what Sunderland want?
Absolutely.
Yes, surviving in the Premier League has become increasingly difficult, and yes, promoted clubs often find themselves in a desperate fight to avoid an immediate return to the second tier. But for Sunderland, the rewards far outweigh the risks. Securing top-flight football for the first time in eight years could be a transformative moment—both on and off the pitch.
Holding the Squad Together
For starters, promotion might be the only realistic way Sunderland can keep their exciting young core intact. Enzo Le Fée, on loan from AS Roma, has been one of the standout performers of the season. If Sunderland win promotion, a clause in his deal triggers a permanent move—a massive boost to the team’s midfield strength.
But Le Fée isn’t the only asset at risk. Tommy Watson is set to leave this summer regardless, but if Sunderland stay in the Championship, they could also lose Jobe Bellingham—wanted by Borussia Dortmund—and Chris Rigg, a top target for Manchester United. Premier League clubs are also circling the likes of Trai Hume, Dan Ballard, and Dan Neil.
Promotion would give Sunderland the financial muscle and status needed to retain these key players and perhaps even extend their contracts on better terms.
The Financial Leap
Then there’s the money. Ipswich Town are projected to earn over £170 million from just one season in the Premier League, once parachute payments are factored in. Compare that to Sunderland’s most recent annual revenue of £38.2 million, and the impact is clear.
Even a single year in the top flight doesn’t guarantee long-term stability—just ask Luton Town—but it does provide the resources needed to grow stronger and more competitive. Sunderland could increase their transfer budget significantly and, based on Kristjaan Speakman’s impressive recruitment track record, there’s good reason to believe the funds would be well spent.
A Path to Bigger Investment?
Promotion might also attract major outside investment. Kyril Louis-Dreyfus has done a commendable job as chairman, but financial limitations remain. A return to the Premier League could open doors to global investors, especially with the international connections of Louis-Dreyfus and fellow board member Juan Sartori.
Chasing the Dream
Beyond the business side, there’s still the simple joy of dreaming big. Sunderland fans have endured dark times, from low points like a 2-1 loss at Cheltenham or a 6-0 thrashing at Bolton. But those struggles make moments like these all the more special.
Why can’t Sunderland be the next Brentford, Bournemouth, or Brighton? These clubs have risen through careful planning, smart signings, and strong leadership. With a passionate fanbase and a sold-out Stadium of Light, Sunderland have the foundation to follow a similar path.
Facing Premier League giants like Arsenal or Liverpool on Wearside would be a reward in itself. And after three years of rebuilding—including a Wembley promotion and back-to-back play-off campaigns—this feels like the moment everything has been building toward.
Promotion may not guarantee success, but it offers the platform Sunderland need to take the next step. And no, it’s not too soon. It’s the perfect time.
