Exciting Everton ‘opportunity’ shared after the Friedkins meet with £1bn business owner
Everton Poised for Transformational Summer Under New Ownership
A pivotal summer awaits Everton as the club prepares for major changes that could redefine its future on Merseyside.
Manager David Moyes has just four games left in the 2024/25 Premier League season, having already steered the club to safety. Despite back-to-back defeats, Everton will be hoping to return to winning form this weekend against Ipswich Town.
Since returning to the club in January, Moyes has defied critics with a strong and stabilizing influence. Securing Premier League survival is not only a footballing triumph—it also sets the stage for significant financial gains as Everton heads into a crucial summer.
One of the club’s key sponsors recently offered insight into the changes fans can expect following a meeting with new owners, The Friedkin Group.
Castore Founder Shares Positive Outlook on Everton’s Future
Tom Beahon, founder of sportswear brand Castore, spoke to the Liverpool Echo about the club’s direction after engaging with Everton’s new leadership.
Bramley-Moore Dock Stadium is expected to boost the club’s annual revenue by £60 million, offering improved matchday experiences and the capacity to host external events.
Beahon reflected on his decision to invest in Everton during Farhad Moshiri’s tenure: “Many thought it was a big risk, but we saw it as a significant opportunity.”
Now that Everton has been acquired by American billionaire Dan Friedkin, that bet seems to be paying off.
“Having met the new ownership and visited the new stadium, it’s clear there’s now a long-term vision—something that was, frankly, lacking under the previous regime,” Beahon said. “It’s an exciting time for the club, and we’re proud to be part of it.”
The Friedkin Group is also eyeing expansion into the U.S. market, with plans to leverage Everton’s brand across the Atlantic—something that’s generating optimism among supporters.
New Shirt Sponsorships on the Horizon
Everton chairman Marc Watts recently confirmed the club’s intent to capitalize on their growing appeal, particularly when it comes to shirt sponsorship.
Castore is currently in the midst of a multi-year kit deal with the club and is heading into its third season with the Toffees. However, with a league-wide ban on certain types of sponsorships taking effect at the end of next season, Everton will need to secure a new front-of-shirt sponsor.
Watts is confident the club’s kit can deliver strong commercial returns: “People love the kit, so we’ll take full advantage of that,” he said.
With a new stadium, ambitious owners, and a renewed commercial strategy, Everton is gearing up for a game-changing summer that could usher in a new era for the club.
