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“Honestly, I’ve been asked it a thousand times since Saturday and the answer is”- Sunderland director answers Sunderland ‘Til I Die question everyone is asking and delivers promotion verdict
Sunderland Clinch Premier League Return with Wembley Victory Over Sheffield United
Following Sunderland’s dramatic promotion to the Premier League after their win against Sheffield United at Wembley, Leo Pearlman has expressed doubts about revisiting the acclaimed documentary series Sunderland ‘Til I Die.
Pearlman, a lifelong Sunderland supporter, is Co-CEO of Fulwell 73, the production company behind the popular series. He also serves as a non-executive director on the club’s board and is a leading figure in the Crown Works Studio project based in the city.
Speaking on The Athletic FC Podcast, Pearlman explained that he views the story of Sunderland ‘Til I Die as having reached a natural conclusion with the club’s 2022 League One play-off final win over Wycombe Wanderers at Wembley.
“Honestly, I’ve been asked the question countless times since Saturday, and the answer remains no,” Pearlman said.
“While nothing is truly perfect, from a storytelling point of view, that win at Wembley – our first in front of fans since 1973 – felt like the ideal ending. After so many failed play-off attempts, beating Wycombe in front of a full crowd provided the emotional closure we were looking for.
“That’s not to say the story of Sunderland AFC is over – far from it – but as for the documentary series, that moment was the bow on top. I’m not sure there’s more to add from a storytelling perspective. Had we captured this season, of course promotion would’ve been a great finale, completing the journey from relegation to top flight. But the real story was about the fans reclaiming their club – and we’d already captured that.
“There’s now a genuine sense of pride again, and much of that credit goes to Kyril Louis-Dreyfus, Kristjaan Speakman, David Bruce, and the staff who’ve worked so hard to bring the club back to life. That win over Wycombe was our defining moment, and I’m content with that.”
Looking Ahead: Pearlman Optimistic About Sunderland’s Premier League Prospects
Pearman also commended the current ownership for guiding the club back to the Premier League a year ahead of their five-year plan. He believes Sunderland could surprise many next season.
“The biggest challenge in the Championship is dealing with the financial power of relegated Premier League teams,” Pearlman noted. “If they retain some top-flight players and strengthen with the best in the Championship, they’re usually among the top three.
“Sheffield United’s attacking depth in the final – having players like Ben Brereton Díaz and Tom Cannon on the bench – really highlights the level we’re competing against. Sunderland’s achievement shows what a clear, well-executed plan can do.
“We aimed to return to the Premier League in five years, and we’ve done it in four – even after selling our best player, Jack Clarke, last year. It’s a testament to everyone involved at the club.
“With a stadium like ours and 47,500 passionate fans behind the team, I think we’ll catch a few people off guard next season. I’m quietly confident.”
